Celebrating the power of BLACK


“I’ve been 40 years discovering that the queen of all colours was black.” — Pierre-Auguste Renoir

More than just a color… its a religion, expression, escape, comfort !! Color of individuality, color of self explanation, state of nothing or verge of everything. The color that gives existence and importance to rest of the shades, the shade that itself is the epitome of surplus. Nothing to wear in wardrobe.. wear black !! Want to look thin.. wear black !! Need to party tonight… wear black !! The color that gives an excuse of repeating same style trillion times. As if it’s black… no one would even question !!!

“Black is not sad. Bright colours are what depress me. They’re so… empty. Black is poetic. How do you imagine a poet? In a bright yellow jacket? Probably not.” —  Ann Demeulemeester